xxx
Timeline
Jan - Apr 2026
Company
Role
UX Researcher
The Goal:
Redefine the agency’s brand to communicate clarity, confidence, and creativity. We aimed to create a cohesive system—logo, typography, color palette, tone of voice, and visual assets—that would help the agency stand out and scale consistently.
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The Challenge:
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Research Questions
We created a modern, flexible brand system with strong visual direction and clear positioning. The refreshed identity included a new logo, brand guidelines, messaging framework, and design assets that empowered their team to confidently present themselves across proposals, web, and social. Within the first 2 months, the agency saw an increase in qualified leads, stronger client perception, and a boost in internal alignment and pride.
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Methods
Content
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Key Insights
Content
2
Reflection
Content
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